In addition to 20 excerpts on some pretty hot blogs, here is some more press for The Cowbell Principle:

Cowbells Come With Amazing Business Insights In “The Cowbell Principle” – Review From Small Business Trends

Podcast with Jacob Sapochnik: The Enchanting Lawyer “EL043: The Cowbell Principle and How it can work for You, with Brian Carter”

Podcast: Keeping It Human with Kathy Klotz-Guest “Cowbell Principle – More Cowbell is a Great Thing” with Garrison Wynn and Brian Carter – for iTunes click here.